JohnPhilpin
JohnPhilpin

Dear OSX Daily - are headlines like this really necessary?

How Do I Check the Battery on My iPad Pro Magic Keyboard?

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Munish
Munish

@JohnPhilpin it’s the only way to get people to click and read 🤷🏽‍♂️

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Miraz
Miraz

@JohnPhilpin I don't see anything wrong with it. There are people who will need that exact information…

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JohnPhilpin
JohnPhilpin

@Miraz there is no battery in the keyboard

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ChrisJWilson
ChrisJWilson

@JohnPhilpin SEO gonna SEO

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handy
handy

@ChrisJWilson lol ain’t this the truth

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SimonWoods
SimonWoods

@handy @ChrisJWilson @JohnPhilpin @Miraz @Munish In this instance I'd say it's mostly harmless SEO.

Like Miraz, I had assumed the keyboard had a battery — and I previously used one as my only computer for several months! — and I don't think it's unreasonable to assume more people think that the keyboard has a battery. The article explains that there is no battery and how it works.

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JohnPhilpin
JohnPhilpin

@SimonWoods et al

How about a more useful headline?

How The iPad Pro Magic Keyboard Is Powered

… that says what you’re going to get, no bait, nothing misleading, no incorrect implication.

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Miraz
Miraz

@JohnPhilpin Aha! I see the problem. 😆

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SimonWoods
SimonWoods

@JohnPhilpin The main reason I can think to use the existing headline is if you assume that people are more likely to ask that particular question, rather than search for "powering the keyboard" or anything like that.

I'm not sure the difference between powering or charging matters enough, especially when for most people they just want to check how they do a thing. Given that, I would side with the people in favour of the headline especially since charging is certainly the commonly known action when it comes to these devices.

If it said "You Won't Believe This Terrible Secret Apple Is Hiding From You" then sure, I'd be perturbed.

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SimonWoods
SimonWoods

@JohnPhilpin Oh, also, to be clear; I wouldn't choose to use that headline, although that's easy to say since I'm not in that line of work having to deal with that particular environment.

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JohnPhilpin
JohnPhilpin

@SimonWoods agree - glad it is not my job - but change has to start somewhere.

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In reply to
JohnPhilpin
JohnPhilpin

@SimonWoods I agree with that final line. Not to say I don’t agree with the lines that came before ...

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