I ordered a keyboard from Amazon UK today and was asked at the order page if I wanted to conceal what was in the package. It’s maybe not the best of keyboards but nothing to be embarrassed about.
@stefp In the US, criminals steal packages from door steps around Christmas time. I imagine that's why they are offering to conceal the contents.
@Ron Good point although they don’t usually mark the contents on the package (at least here in the UK). I’m a bit curious as to why they asked this time. @colinwalker