@sakurina
Before you can sell them on Micro.blog, you have to sell them on blogs being relevant, and I can't even do that because "blog posts" and "status updates" are two completely distinct things that really shouldn't have anything to do with each other.
I disagree with that; a person’s Twitter is exactly a blog of all very short posts (a microblog); one just writes it on a commercial platform run by a community-hostile owner. And then on top of that there’s a timeline to make reading the “latest” microblog posts from your friends easier.
So lean in to Micro.blog’s primary purpose of short status updates (that the platform can do traditional long-form blog posts all in the same place is just a bonus you don’t need to mention if it’s going to be confusing) and a timeline for ease of following your friends/whatever and interacting, and community guidelines to keep it nice.
I really liked @Starman’s post today, including the quotes from the Micro.blog front page. Maybe you take the quoted paragraph 1 and the first two-thirds of quoted paragraphs 2 and 3 (if the blog/hosting/ownership angles are confusing to people), add in the great community that’s already here, and you have your elevator pitch?
I feel like in some ways Micro.blog is exactly Twitter, just built with different parts (blogs, RSS, open web) under the hood and designed/guided by a different purpose and values. We should just start calling Twitter a commercial microblogging platform, and then Micro.blog would make sense to everyone naturally ;-)