@manton You're undoubtedly right that it would be more difficult for most people. It's useful when people can't (or don't want to) edit the header of the page. It also allows verifying entire domains (or subdomains) at once. And in my (admittedly selfish and unusual) case, because my site is just a static page, it was actually quite a bit more work to edit it, check it in, upload it, and clear the CDN cache than it would have been to throw a TXT record or CNAME into DNS.