Marketers: Nothing says “We want more money” than anything that includes the words Premium, Curated, or Hand-Crafted. Hard pass. Nope. Please stop. These terms are working against you. There are more, but these make me angriest, lately.

@hjalm Now that I've put that into the universe, I expect to see more examples very soon.

@hjalm Plus, Craft, Artesanal, Enterprise, Pro, …

@pimoore I'm with you! Like the phone I carry or a particluar brand of vehicles, let's say?

@jeroensangers YAASSS!

@hjalm Well let’s face it, when it comes to iPhones they’re all expensive. 😂

@pimoore Unifying characteristics, for sure!

@pimoore True story!