🔗 PayPal has a new logo that makes it look just like everything else // Sean Hollister // theverge.com

Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue, and prominent PayPal P’s.

Yikes. Really lost all its flavor and personality here. I wonder when this trend will turn around.

@alexandra Probably so! I’d have given them a better price. 😜

@jarrod The actual graphic version of the logo looks pretty nice on their web site. They should’ve kept the color in the text-only version, though.

@jarrod I was going to try and outbid you 😆 @alexandra

@jarrod Hope they didn’t pay too much for this brand refresh. If it’s a logo that I can design… 😂

@jarrod WTF, it’s not a logo…it’s a bunch of letters tied together into a… word. 🤦🏻‍♂️