I don’t get the Claudeforce name. Why tie your product to a single model? That’s someone else’s brand. And whenever a competitor like OpenAI does something good, your own product will feel out of step too.

@manton Seems hokey to me, but I’m sure there are dollar signs behind it.

@manton I've worked in the Salesforce ecosystem for more than 15 years and it baffles me too. The concept is great, but I would have expected them to brand it “Agentforce - powered by Claude" or similar. The brand name will change within a year, as does every one of their products…

Agreed, partnering with a single model is going to turn off a lot of customers. I'm not sure if SF will continue to allow customers to bring their own LLM yet. I'm building a list of questions for my account exec…

@manton Because it’s enterprise Salesforce. Not known for good branding or quickly adapting.

Claude could go bankrupt next month, and Claudeforce will still be running some bank software 15 years from now.

@manton Claude is a great name. I think that’s ultimately what Benioff bought. His customers just want to be able to check the box – we’re using AI. Boss is happy.

@manton When I was coming up as a young dude in tech, the old saying was “No one ever was fired for buying IBM.” Today, in 2026, it’s Claude in place of IBM. My father worked in marketing at IBM in Armonk, so I heard a lot about their strategies that meant the IBM brand would be kicking ass forever. All things must pass.

@manton This is just Benioff's latest meme. It doesn't matter. There will be another in 6 months. It's all to attract attention.