Swings from left to right ….

McDonald’s drops CMO role and creates a new SVP marketing technology role under the CIO

BUT

Marketing under tech says a lot about priorities of a company and what they think about customers.

@JohnPhilpin It’s possible it says more about the CIO and how much power that person has within the company.

@joshducharme total concurrence ... which in turn says a lot about the company 🤓

@joshducharme just a conversation ... I know what you mean ... someone should capture it as an Escher picture.

@JohnPhilpin lol