Swings from left to right ….
McDonald’s drops CMO role and creates a new SVP marketing technology role under the CIO
BUT
Marketing under tech says a lot about priorities of a company and what they think about customers.
Swings from left to right ….
McDonald’s drops CMO role and creates a new SVP marketing technology role under the CIO
BUT
Marketing under tech says a lot about priorities of a company and what they think about customers.
@JohnPhilpin It’s possible it says more about the CIO and how much power that person has within the company.
@joshducharme total concurrence ... which in turn says a lot about the company 🤓
@JohnPhilpin I somehow feel like we’re saying something slightly different, yet everything I write down ends up being a distinction without a difference. Well played. 👍🏻
@joshducharme just a conversation ... I know what you mean ... someone should capture it as an Escher picture.