Great post from Ben Werdmuller about the future of Bluesky. Many people can’t get past comparing the technical differences of ATProto and ActivityPub. Surprise, they’re not the same thing. They have different goals. Ben’s post skips that and focuses on how the business fits with an open protocol.

@manton More thought – he talks about GitHub as prior art but for what? It wasn’t about the protocol that Microsoft paid so much money. They wanted the freaking users! Microsoft is an OS, languages and now AI company. Every programmer they don’t have a relationship with is on GitHub. It’s exactly what Bluesky has the most of too, the influencers in the political, economic, creative and political worlds. The technology is a nice story, people find it somewhat reassuring but have no idea what it means. You know the old line if you can’t find the product you’re the product. That’s Bluesky (and GitHub). It’s not a terrible thing in the case of MS. Who it will be for Bluesky is at this time a big unknown.