Some Q4 offer planning tips from Foxwell Digital:

• Keep it simple
• People want % or $ off
• Don’t do “up to X% off” sales (consumers know what they want probably isn’t the full X% off)
• $ off only works if it’s a meaningful amount (in terms of total price)

@curiouskyle Why discount anyway?? What’s the reason? Ripping me off before?? Sell value.

@JohnPhilpin agree, value is the key. But retail consumers have been trained into sales. Look at what happened to JCP when they tried to go the Apple route and stop running sales.

@curiouskyle yeah … I think that was more Ron Johnson not understanding how Apple does it … or how long they had been doing it … or how long such a transformation would take.

@curiouskyle truthy