Some Q4 offer planning tips from Foxwell Digital:

• Keep it simple
• People want % or $ off
• Don’t do “up to X% off” sales (consumers know what they want probably isn’t the full X% off)
• $ off only works if it’s a meaningful amount (in terms of total price)

@curiouskyle Why discount anyway?? What’s the reason? Ripping me off before?? Sell value.

@curiouskyle yeah … I think that was more Ron Johnson not understanding how Apple does it … or how long they had been doing it … or how long such a transformation would take.

@JohnPhilpin and a very different customer base with different expectations

@curiouskyle truthy