People haven’t realised Apple didn’t update the MacBook Air
They kept the Air that keeps selling because it’s in a pricing/functionality sweet spot and added a premium version nobody wanted
Everybody who has been buying the Air is just going to continue to buy the obsolete one
@baldur I don’t agree. @gruber made a pretty good comparison here: daringfireball.net/2018/11/t...
For only $200 more, you get a much better screen and way more CPU, etc. Sure there are things I would wish for like magsafe connectors, but I would put money on the current $999/$1150 (US) going away as soon as current inventory vanishes.
@tmj A $200 price difference can't be described as 'only' by any measure.
Especially since there's less of a price difference between the new Airs and the entry level Pros than between them and the Air Classic.
The USD$999 price bracket is a very important entry-level price and if Apple is planning to leave it, we can expect Mac sales to drop even further.
Which is probably why Apple has decided to stop reporting Mac sales numbers.
@baldur Apple is the only company that does report sales numbers so they may as well quit. They aren’t particularly useful. Revenue and margin are better indicators how they are performing.
They may well keep the old low-end Air around so they can say they have a $1000 laptop, but I still doubt very much that’s what “everyone” will buy. Apple’s demographic are not particularly price-conscious. I think this has been demonstrated over the years beyond a shadow of a doubt. Even as a struggling student who needed a laptop, I never bought an entry-level model if 1-200 more got me significantly better performance and capabilities.
Not to say I am immune to price, as much as I admire them, Apple’s watches are too pricey for me. But I have been an Apple loyalist for ages because of the quality.