@jayeless Interesting results were found there. I, for myself would say that the gender of the author does not matter in my book selection – I mostly forget the name of the author anyway ;-) But I cannot eliminate that there is something subconscious at play for me as well. And when I use proposals by Amazon, it can certainly be that the algorithm is proposing to me only books by specific authors. But luckily, Amazon is not my single source of books to be read.
@jayeless Good point about the apparent gap being partly because there are just more women readers generally. We could do with seeing the absolute numbers from the original study, not just percentages. But even allowing for that, I think it’s likely that men are disproportionally averse to reading books by women. I suspect that many men feel uncomfortable at being expected to identify with a woman character or female point of view. I also suspect that there really aren’t many books aimed at male teens: I believe that publishers consider them a very hard sell.
I admit to reading more books written by men; and am currently reading several.