Why on Earth is there a Yellow Pages in 2024? Can there really be a viable business model for printing a paper book of phone numbers for people who are incapable of using a modern phone’s browser to look up phone numbers.

@billbennettnz “Why on Earth is there a Yellow Pages in 2024?” My reaction exactly. There are still people who can’t / don’t use the Internet, but surely it’d be cheaper and more eco-friendly to employ an operator one could ask for a phone number.

@Miraz The coloured part in the middle of a Venn diagram showing “people who don’t have the internet” and “people who buy things by phone” must represent a tiny fraction of society… certainly less than 10 per cent.

@billbennettnz Still, they exist. My idea of using a good old-fashioned operator could stack up though. 😁

@Miraz It’s a brilliant idea. But if it occurred to Spark or One NZ, they spend a squillion dollars build an AI system to do it badly. ;)