Mailchimp is being bought by Intuit.
1) The email services are once again being rolled up and merged into their big brothers arms.
2) Clearly an indication that Intuit is intending to flex its muscles outside of accounts.
HOT TAKE: Intuit Ran the Numbers and Email Won Big.
“But the biggest hint as to WHY this acquisition happened isn’t in the power of the platforms being brought together or even Intuit buying its customer base a giant $12 billion dollar band-aid. The purchase driver is in the data…and they pretty much said so. In fact in an investor call held on Monday September 13, Goodarzi noted that Mailchip sits on “a lot of customer data. We (Intuit Quickbooks) have all the purchase data.”
So there you have it. Another data play.
@JohnPhilpin MailChimp has stopped being a email marketing platform when they decided to focus on advertising in general and charge customers by number of contacts instead of subscribers.
@jeroensangers changing their pricing model doesn’t change their services … and no doubt that they were transitioning the company from pure email to being more of a marketing platform … following the trend of the entire industry … my point is two fold
1) their data base of customers is all about ‘front office’ and Intuit’s is ‘back office’.
2) merging the two worlds deliver a wealth of information greater than the sum of the parts.