Thinking about the difference between companies who use AI to make existing features better and companies who try to rethink everything. I’ve been using the iOS 18.1 beta for a while. I don’t think Apple really believes in AI the way OpenAI, Anthropic, or Microsoft do. See Microsoft’s memo from Mustafa Suleyman:

This is a new era of technology that doesn’t just “solve problems”, it’s there to support you, teach you, help you. In this sense, Copilots really are different to that last wave of the web and mobile. This is the beginning of a fundamental shift in what’s possible for all of us.

@manton Apple always underperforms on new tech, and sometimes they never get it right. Siri and HomeKit are a classic example. Amazon opened up Alexa to third party devs and have an AWESOME ecosystem for home automation. I still can't get Siri to set the f-ing thermostat 10 years after HomeKit was released.

@manton Apple always underperforms on new tech, and sometimes they never get it right. Siri and HomeKit are a classic example. Amazon opened up Alexa to third party devs and have an AWESOME ecosystem for home automation. I still can't get Siri to set the f-ing thermostat 10 years after HomeKit was released.

@manton No, they're just a con. A grift. A brief, unjustifiable production of tens of millions of tons of CO2.

@manton I just hope I can turn it off.

@manton I agree. I think Apple felt pressured to put it in. Hence the “built from the ground up for AI” being a bit more ram.

I guess the pressures of shareholders and Wall St is pretty much the only pressure they feel.

@ChrisJWilson I hadn't heard of SAMR. Skimming through it. To be clear, I don't think there's anything wrong with augmentation. You're right, that's Micro.blog's approach. But I also think there's a place for people trying to rethink the way things used to be.

@manton yeah absolutely. I think that’s a point of SAMR, not everything has to be redefined. Augmention and modification are good too (and even just a substitution). To me it’s descriptive and poses the question “could we go further along this spectrum”.