Make YouTube videos and you’ll eventually be tempted to sit in a bath of ketchup or jump into a tiny pool with a goat – but either would bring relief from the cat photos the rest of us seem compelled to post.

How do social media platforms trap users in networks they would rather leave? | UNSW

@writingslowly I imagine that feline is thinking “Ketchup? Goats? You motherfu**ers need Jesus!”