This section provides an overview of social media platforms classified by purpose and function. 27 Unmetric has gives users the access to the social media performance of over 30,000 brands across 30 industries covering all the major social networks. With one of latest features called Inspire, marketers can search through millions of pieces of content just like you would use Google to search for answers to your questions. Know, too, that it’s not necessary to have a presence on every social media platform right away. As you get started, focus on the few platforms that are most likely to help you reach your goals, and you can always add other platforms later as your goals change. As you can see, the makeup of our international social media users is varied. This useful infographic demonstrates the share of global social media users - with Eastern Asia representing 30.1% of global social media users.