@estebantxo Part of the percolation I have going on in my mind about these two lines of thought is actually exemplified by these posts.
Before the "social web" the way readers discovered new writers was these sorts of post/response type pieces and the hyperlinks that flowed around that. For instance, when I do write my response I will link to all three of these posts for reference sake and, now, perhaps those that read my work but have no idea who the other writers are will now know, also fall in deep like, and follow/subscribe/visit/read them regularly now too. No social network required.
And I believe that is much more organic and authentic and makes for a better/stronger/friendlier readership. And, I believe, that is at least part of the point @ayjay was making in his piece. But/And I also agree with Mandy in that I believe that is rather easy and to say for those of us who already have an engaged readership, are male, and are privileged in other was to say.
What I love about all of this is that this is EXACTLY the sort of intelligent conversation I wish there was more of and I may be using some if not all of this reply as part of my own my post on the matter.
