🔗Taylor Swift is Apple Music’s 2023 Artist of the Year

The tour not only broke sales records (estimates already place it at the billion-dollar mark) and catapulted her catalog back into the charts—65 of her songs reached Apple Music’s Global Daily Top 100, more than any other artist—it was an industry unto itself. Local economies were galvanized at every stop, and the big-screen document, Taylor Swift: The Eras Tour-self-financed and self-distributed at the peak of the rancorous, paralyzing strikes in Hollywood—became the highest-grossing concert film ever.

Self-financed and distributed? 😯

@jarrod Maybe I should give her a listen…

@jarrod Yep. She not only went around the studios so didn’t break the strike but also kept the the profit pool small thus making the theaters and herself all the money. The studios got nada from it.

@patrickrhone It’s like she’s playing a completely different game than every other artist out there. Kudos to her.