“The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.”
💬 David Ogilvy
“The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.”
💬 David Ogilvy
@JohnPhilpin I need to read some of his one day.