After last week’s keynote, the usual unimpressed reactions followed. John Gruber outlines why by comparing the Jobs and Cook eras:

Jobs was driven to improve the way computers work. Cook is driven to improve the way humans live.

The delight is still there, but there’s less amazement. It’s by design. They’re not trying but failing to reach the heights of the Jobs era’s ecstatic design novelty, because those peaks had accompanying valleys. Apple today is aiming for, and achieving, utterly consistent excellence. Quirkiness no longer fits.

Cook has patience where Jobs would grow restless.

@jarrod I just read his "review" / "commentary" post. At first, I thought his post was rather positive about the products... (but his comment on the AirPods Max is slightly too gentle). Then, his comparison of Tim's Apple vs Steve's Apple rather resonated with me. Gruber certainly his an Apple fan but this take is rather a lucid and well articulated one.

@numericcitizen I thought so, too. I actually thought of you while reading it.

@jarrod cook is driven by making money for shareholders. If it improves the way humans live that’s a lucky bonus.