On Blogging for Traffic: nitinkhanna.com
@pratik I feel like that's warranted in specific circumstances, like professional blogging/newsletters. But linear thinking is bad in general. So you can't only build yourself as a brand. You have to show the person behind the brand too.
@pratik agreed! Hence, the professional context... that's the "purpose or topic" part.
@pratik I agree 100%. That’s why in my post too, I’m addressing only professional blogging as needing a brand.