I’m not a privacy nut job, but this is a frighteningly high to me.
“When they are shopping, 66 percent of respondents said they are willing to share their data in exchange for cheaper alternatives.” -From this Yahoo article
@SamHawken yes it's true, we as a general society have let this become an issue. Unsure how we "fix" it at this point. But the article was another reminder to me that people are still primarily finance conscious than anything else.