I, for one, appreciate Apple for their honesty. There is no point in sugarcoating it: the things we create with their help will be ephemeral; the things destroyed in the process through ignorance and neglect, well, whatcha gonna do?
@pratik @JohnBrady I was about to write that they probably had a different audience in mind since my 11 y/o thought it was "pretty funny" and not anti-art, but then I saw that Apple apologized. After all, 11-year-olds don't buy their own iPads (yet).
@miljko Agree about not reading the room. Remember when Sia and Maddie Ziegler performed at an Apple keynote in 2016? They performed to dead silence. At the time, Sia was hugely popular but the Apple developer crowd couldn't make sense of the performance 😂
@pratik They should've aired it with the original iPad — the room would have been much more receptive back then.
BTW, I started writing a longer response but it got too big for a reply so here you go :)
@miljko Thanks for sharing the post. I also had a post in draft mode from another (cultural) perspective and changing values.
@miljko @pratik I hope the message was that that all these cultural tools will be incorporated into the computer in some benign way, a way such that I can still play a wooden cello if I want to. But it's very easy to imagine videos that show this by, say, having the tools shrink down into the computer, melt into the computer, take wings and fly into the computer... I think the choice of showing a large industrial machine physically crush these tools does say something about the minds of the designers, and it's not anything I like.
@JohnBrady @pratik It's being honest. We have an emotional reaction to the video because we know these tools, some of which have been around for centuries. "Kids these days" couldn't care less, and kids these days will soon be adults. Their own kids may be seeing those tools only in a museum (if we're lucky).