Netflix says 142 million households have watched Squid Games. Wikipedia says there are 2,178 million “households” in the world. So, 6.5% of the households have seen the most popular Netflix show ever.

You don’t need to win everyone, you just need to win a few. Be unpopular. Be niche.

@joshua world population is 7.9 billion - that’s a lot of people per ‘household’ …