Apple advertising on Twitter again is gross.

@iChris They are a business, a huge portion of their customers are on X and not leaving. It makes zero sense for them to abandon it. If they were a non-profit, sure. But their main goal is to make $$$ in the end.

@iChris I hear you, of course. Just don't expect any large corporation to maintain a principled stand for very long. Especially if it affects their bottom line. I think the only company I have ever seen do it consistently is Patagonia.