Finally, be personable in your email campaign. Your potential buyers want to know that there is a real person behind the business. So don&8217;t be afraid to let your personality shine through in your emails. Email marketing software can be hugely beneficial when it comes to creating real estate email marketing campaigns. Not only can it automate manual processes to save you time and money, but it also makes it easier to send relevant, personalized content that improves email performance. There is a tendency for over-communication with real estate email drip campaigns. So, make your email marketing campaigns targeted and goal-oriented. Here are the steps for creating effective real estate email drip campaigns. So, if a lead gets an email mentioning her first name, she will feel connected and be more encouraged to start a conversation with you. You can mention the first name in the subject line and email body. Leads will leave their first and last name when sharing their info on the sign-up form. You can insert a code looking like where you want to mention the first name of the leads. The email marketing tool will replace this code with the email recipient’s first name.