How do startups actually get their content marketing to work? | TechCrunch 🔗

Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.

@handy not read it ... but will ... but at first pass ... content marketing - any kind of content marketing is their problem ... why not produce great articles, videos, podcasts, images ... why not engage enthusiastically, really ... why not push back the veneer of crapdom and expose themselves so that we can really understand who they are, what they do, why they do it, how they do it —- and maybe - just maybe WHAT they do - if we - by then care. At all.