Is it really necessary for Amazon to prefix AWS services with “Amazon” or “AWS”? It’s not SQS, it’s Amazon SQS. It seems a little redundant to me. Maybe they’re leaving the door open for third party vendors to offer their services in AWS as well. 🤷

@lmika Reminds me how Major League Soccer’s web url is mlssoccer.com.

@skoobz I guess if there's an opportunity to remind customers of your brand, they'll take it. "Amazon AWS SQS by Amazon, available only in AWS." 😄

@lmika "Apple" Fitness+, "Apple" Watch, "Apple" TV, "Apple" TV+... must be a big tech thing ..

@vincent Yeah, tech companies seem to love doing this. I'm sorta willing to give Apple a bit of pass here since they tend to offer their stuff alongside things from third-parties; whereas with SQS, you're really only use it within AWS, which is only stuff from Amazon.