Our Daily Bread 19 - The Bread that Ate the World http://ow.ly/kvrk30lsqEj Small bakers couldn't compete with the giants created by Allied Bakeries, so they turned to science. That produced the Chorleywood bread process, which gave them a quicker, cheaper loaf. Unfortunately, the giant bakeries gobbled up the new method too. More and more small bakeries went out of business as a loaf of bread became cheaper and cheaper. Was it worth it? You tell me.

@jeremycherfas I should explain that the house is the ex-HQ of the British Baking Industries Research Association. It is now a care home for old people.

@dgold Thanks. I agree obviously. The question is, will the mass of people ever be willing to pay for something we both think is better? Are they completely content?