This movie is approaching 100 million dollars at the box office.
Look it up and you will find article after article talking about the dark side of what is going on and very little talking positively about it - other than things like reviews say at IMDB where it has an '8.1'.
To me there seems to be a clear campaign to hype it. For example 'free tickets' - to which I am bound to ask - do those free tickets get paid for by someone - and therefore contribute to that 100 million or are there even more people watching it?
All I do know is that though the MicroBlog stream I often see popular movies being promoted and discussed and shared. But (other than a single uncommented post from someone - sorry - can't recall who) - there has been zero scuttle.
Anyone have any ideas?