@braindump funny - waaaay back in my Oracle days - I published a quarterly 'high end' house magazine for business (to differentiate from the corporate magazine that the US parent produced that was ALL tech speak).
It was called SeQueL - and I never knew that history of the name (though coincidentally I watched a video over the weekend that had that piece of info tucked away).
The curious thing is that NOBODY else in the entire corporation pointed it out either.
@braindump It really was an excellent magazine - though I say so myself. One of the 5 guest writers in the inaugural edition was thrice (at that time) published Richard Dawkins.
(What's that to do with SQL and RDBMS was the most popular response inside Oracle ... excellent, different, brilliant, keep it up was the general feedback from the business community that made up our audience.)
@JohnPhilpin Getting Richard Dawkins to contribute to your magazine back then seems an impressive achievement! I’d certainly much rather read something he was involved in around then than the average corporate PR newsletter.