I’m really curious: what school of marketing teaches that if a customer buys something from you the best next step is to bombard their inbox with multiple emails a day? Does that really drive the most revenue? Instant opt out from me, and also I hate you from now on.

@ronguest it is a known science and quite tweakable. They know the exact conversion rate ahead od time and then iterate to improve.

@jgmac1106 That makes sense. I think I am just surprised that people responde positively to that. Then again I’m surprised spam emails and phone calls work.

@ronguest was it more sales materials or tutorials? I know that for SaaS it usually a good idea to get someone using it ASAP as that means they're more likely to stick around.

@ChrisJWilson I don’t mind the ones from SaaS and other services which are intended to help a user onboard. The ones I’m referring to are from purely retails sales.

@ronguest that reminds me of the Amazon recommendations "Hey you just bought a printer...would you like another printer?" 🤦‍♂️

@agundy They can track opt-outs but I don’t see anyway to track customers who will subsequently avoid doing business with them. It seems retailers tend to think making people mad whether over poor customer service in a store, on the phone, or via email doesn’t have much impact.