On the Name of Apple’s Foldable iPhone — Daring Fireball

I have no inside knowledge about what Apple plans to name this device, but I’ll eat my proverbial hat if they name it “iPhone Fold”. That name is so dumb it’s what Samsung calls their foldables. You don’t name a device for what it does, you name it for what it connotes.

The iPhone Duo potential name is not doing it either because it denotes a device with two screens or two sides that you fold together.

@numericcitizen But it will have two sides that fold together—the inner screen—right?

@jarrod yes… but naming the device after this fact? nah

@numericcitizen 🤷‍♂️ Maybe not! But I like ‘Duo’. I’m hoping for it.

@jarrod @numericcitizen

The iPhone++
The iPhoneClam (but the new cool kind not the old stupid kind)
The iPhoneFlip
The iPhoneNotAniPad

Hmmm, maybe Duo, yeah…

@bkryer 😆

@numericcitizen how about iPhone FU?

@aemiliana 🤩

@numericcitizen iPhone Double-Wide.

@drwalt Does FU stand for Fold Up?

@apoorplayer I think that would be the public explanation…