This is absolutely one of the things that makes me uncomfortable about most newsletter software. It not just tells you how many people opened your email - but exactly who. And that’s creepy: Mailing list software should stop spying on subscribers - Signal v. Noise
@adders I am hopeful that “we” reign this part of the Internet in over the next decade. I do think people in general are becoming aware of how companies are using (and abusing) their personal data. Somehow privacy has become a thing of the past.
(Side note: I enjoy using TinyLetter for my email newsletter since it does not track anything other than if an email was opened or not. I don’t know who, where, device, browser, IP address, etc. It is a “product” of MailChimp, so hopefully they aren’t tracking that info in the background.)
@adders just gearing up to produce a newsletter for my company. I didn't even stop to think how "open rates" where obtained - I need to have a conversation with my boss :-)
@aa I'm glad that it's still going - there's been a lot of concern that MailChimp will kill it, or merge it.