News +
First in a Services focused Apple event.
Subscription model to magazines, news(papers), and popular web sources. $9.99 USD with Family Sharing.
Card
Full feature credit service, no fees. Earn interest called Daily Cash on your purchases.
... and a titanium physical card.
Cautiously opptomistic.
TV app
Only pay for (what|shows) you want
Also available for Macs, "smart" TVs, and other TV like devices.
The demo person mentioned "cable", making it uncertain whether this works for cord-cutters.
tv + available on-line and offline -- "everything downloadable."