Apple’s use of the marketing term “Magic Keyboard” for the 16” MBP is genius: it concedes everything while confessing nothing.
@danielpunkass Genius for a finally fixing a patently obvious, genuinely horrible flaw? Really? Come on now.
@simonwoods @danielpunkass Not genius for fixing it, maybe, but rather for how they didn't have to "fix" it. They're just selling the hell out of the "new and improved" one. :)
@jack Eh. I suppose it's better than before but still feels like even the marketing for the Mac is not on the same level as its contemporaries; iPad, Watch, and AirPods.
@danielpunkass @jack I take my original statement back. Yes, I think Apple should be doing better but my reply was far too cynical and just easy indulgence in miserable thinking. The damned computer looks good and I hope they continue to improve their efforts with the Mac.
Also, yes, that particular marketing manoeuvre was well executed.
@simonwoods I can relate to your knee-jerk. As someone who can afford to replace my computers infrequently, stuck with 2016 MacBook and an AppleStore quote of 5-7 days without a computer to carry out a keyboard replacement, I sometimes feel disheartened.
@simonwoods I felt pretty much the same way. I've resented Apple since getting my 2016 MBP. A working keyboard is table stakes, for crying out loud, but seeing the changes in the new one made me hopeful that they're listening, even if they don't admit it.