“Some napkin math told us that getting people to buy a $20 book is way less advantageous than getting a small percentage of those free readers to subscribe to our newsletter for $200/year.” A big fan of Chris Lochhead and his category thinking .. this from a substack newsletter that i... john.philpin.com

@frostedechoes He is not to everybody's taste. His style can be grating (witness the reviews he has on this own site .. but I think his thinking is definitely 'on'.

(I like Cory aswell - and very different.)