I've been drooling over the watch straps from @JUUKDesign for ages, had a question this morning for them, and got an email reply in less than 5 minutes. That is great customer service! Rainbow watch strap here I come!
@rosemaryorchard Oh, wow, that is much nicer than I was picturing in my head. Thank you for the description! I suspect I will cave by the end of the day. The product page has been open in Safari since I first saw your post. LOL