A phone that starts at 1250€ up to 1650€. I know it’s more than just a simple phone, but still… This is ridiculous.
The iPhone 7 is $449 and still has a great spec.
Apple do not expect to sell their high end to everyone - and they won’t - but expecting the ‘hordes' to walk away because of the price - not gonna happen.
This is a good read if you want to explore further.