🎛️ About ’That’ Film I wrote about it back in mid July. Smelt fishy then. Still smells fishy. Kafka’s podcast goes ‘off piste’ - but well worth it as it explores what exactly was/is going on with the movie - that’s in part one. In part two - the ‘other side’. The Full Podcast: 🎙️ Explained: Sound O... john.philpin.com

Interesting that still no discussion on the outsized roll 'bulk purchases' played in 'box office' rankings.

To me - the rankings emerge from 'tickets sold' - which typically equates to 'people viewed'.

This isn't the case with this movie, because large numbers of tickets were bought by 'faith groups' so that people could go see it for free. Except they didn’t.

The implication is that MORE people saw it after it had been out for a while than saw Mission Impossible on its opening weekend. They didn't, but the revenue from ticket sales did exceed that of Mission Impossible.

@JohnPhilpin It's the same strategy as for the conservative book sales. You cannot convince me that people out there like to read.