@SamHawken it's more than that ... I came across it as a term that @dave uses - and his point is that when you podcast - you record and push - and it just appears .... BUT ... for text ... even though it is a lot older as a communication vehicle ... not so much ... the writing environment is often tied into the delivery mechanism ... which means as a writer you don’t get to use your writing app of choice .... Substack being a classic case of 'our way or the highway' when it comes to using their app to publish.