@gr36 Seth Godin actually wrote about the marketing/entreprenuer side of this on his blog earlier in the week! Where bloggers/companies jump on bandwagon after bandwagon instead of putting in the consistent work overtime. I try to avoid moving just to have the latest app and instead keep a record of objective painpoints/prioritise. That helps when I see a new hot app like craft and think "nope, need it to work on Windows so I won't even try"...it perhaps helps me 1%