My thoughts: your App Store product page needs to be excellent. Not because most people will look at it in-depth, but because search is your biggest friend when it comes to downloads. Media, word-of-mouth, and paid advertising vary in importance based on a variety of factors.

Aleen

thinking about how to help apps succeed. Is there a way to rank these four very broad categories?

App Store (search, ads, editorial feature)
Media (features/mentions on news and special interest sites)
Word-of-Mouth (including social media)
Paid Advertising

2018-11-06 7:23 pm

Embed

In reply to

Aleen

My thoughts: your App Store product page needs to be excellent. Not because most people will look at it in-depth, but because search is your biggest friend when it comes to downloads.

Media, word-of-mouth, and paid advertising vary in importance based on a variety of factors.

2018-11-06 7:40 pm

Embed

Micro.blog

Micro.blog