@kicks I'm already there, I just didn't explain myself properly on that side of things. I think both curated collections and search can work hand-in-hand, specifically if the search is not run by the all-seeing-eye we currently have in place whether that's across the web or in the silos; indeed, I think the curated stuff (directories) can feed the search without the need to harvest people's behaviour especially because it can be done by people who also value the curated side of things.
For example, I would love to see DuckDuckGo not only improve their search engine with whatever machine-lead efforts they might have but also find ways to work with the real communities of the web to reach the goal stated above.