I’m Chris Abraham. I do SEO for a living, mostly the unglamorous kind that involves fixing things, explaining things, and occasionally telling clients that Google is not mad at them personally. I write about search, tech, decentralization, fitness resets, tools I probably don’t need, and whatever else is rattling around my head at the moment. This blog is where I think out loud, keep notes in public, and refuse to separate “professional” from “human.” Expect drafts, observations, mild heresies, and the occasional sharp elbow.