I think we may look back at many of the brand identities that Pentagram has redesigned lately as misfires. If you’re going to remove all personality from a mark it needs to end up being iconic. They are hitting somewhere in the middle in my opinion.
@cdevroe i've certainly been inspired by them as a designer: medium.com/@w4rner/r... (would have linked my import to my micro blog but the article got messed up: blog.w4rner.com/2020/01/0...)