@Bruce Yep! That's part of it. I'm recognising now what it is I have been doing; gradually carving out my approach to Twitter. It's becoming more restrictive as I go through the process, now using less of the features as a response to just how the whole platform is so terribly designed.
Threads remain one of my biggest issues, not least because of the ease with which I can compare them to the increasing number of blogs to which I am subscribing.
Here's the line in the sand for me: I have no ambitions in spending my time on attempting to convince people to move so there is a limit to the specific type of campaigning within which I am willing to engage.